Advertising Disclosure

Our Commitment to Transparency

Guest First is dedicated to maintaining transparency in all our business practices, including our advertising and affiliate relationships. This Advertising Disclosure explains how we may earn revenue through various partnerships, affiliate programs, and advertising arrangements.

We believe in providing honest, objective advice to our clients while being transparent about our financial relationships. This disclosure outlines our commitment to maintaining integrity in all recommendations and business relationships.

Affiliate Relationships

Affiliate Program Participation

Guest First participates in various affiliate marketing programs. This means we may earn commissions when you click on certain links on our website and make purchases through those links. These affiliate relationships help support our business operations and allow us to provide valuable content and consulting services.

Commission-Based Compensation

When you purchase products or services through our affiliate links, we may receive a commission from the provider. These commissions are typically a percentage of the sale price and do not affect the price you pay. The commission structure varies by program and provider.

Our Recommendation Policy

While we may earn commissions through affiliate relationships, our recommendations are based primarily on:

• Quality and reliability of products or services
• Relevance to hospitality industry needs
• Value proposition for our clients
• Our professional experience and expertise
• Client feedback and industry reputation

We only recommend products, services, or resources that we believe provide genuine value to hospitality businesses. The existence of an affiliate relationship does not influence our professional judgment or the objectivity of our consulting advice.

Sponsored Content and Paid Promotions

Identification of Sponsored Content

Guest First may occasionally publish sponsored content or paid promotional material. All sponsored content is clearly labeled as such using terms including "Sponsored," "Paid Promotion," "Advertisement," or similar disclosures. We maintain editorial standards even for sponsored content to ensure it provides value to our audience.

Brand Partnerships

We may enter into partnerships with hospitality brands, technology providers, or industry organizations. These partnerships may include:

• Sponsored research or case studies
• Co-branded educational content or webinars
• Product demonstrations or reviews
• Industry event sponsorships
• Collaborative content creation

All brand partnerships and their nature will be disclosed to our audience. We maintain independence in our professional opinions and consulting recommendations regardless of partnership agreements.

Content Authenticity

Even when compensated for content creation, we maintain our professional standards and integrity. Sponsored content reflects our genuine professional assessment and is presented in a manner consistent with our commitment to providing valuable insights to the hospitality industry.

Third-Party Advertising

Display Advertising Networks

Our website may display advertisements from third-party advertising networks. These networks may use cookies and similar technologies to collect information about your browsing activities across multiple websites to provide targeted advertising.

Behavioral Targeting and Personalization

Third-party advertising networks may collect information about your online activities to provide personalized advertisements. This practice, known as behavioral targeting or interest-based advertising, uses data such as:

• Pages visited on our website
• Content viewed and interaction patterns
• Device information and browser type
• General geographic location
• Inferred interests based on browsing behavior

Cookie Usage for Advertising

Advertising networks use cookies and similar tracking technologies to deliver relevant advertisements. For detailed information about how we use cookies, including advertising cookies, please review our Cookie Policy. You can manage your cookie preferences through your browser settings or our cookie management tool.

Ad Personalization Practices

Personalized advertisements are selected based on factors such as your browsing history, professional interests, and demographic information. These advertisements aim to show you content relevant to the hospitality industry and your professional needs. We comply with applicable advertising regulations and industry standards for personalized advertising.

User Rights and Controls

Managing Advertisement Preferences

You have several options to control the advertisements you see:

• Browser Settings: Configure your browser to block cookies or limit tracking
• Ad Network Opt-Out: Use opt-out tools provided by advertising networks
• Privacy Preferences: Adjust settings in your Google account or other advertising platforms
• Do Not Track: Enable Do Not Track signals in your browser
• Cookie Management: Use our cookie preference center to control advertising cookies

Opt-Out Procedures

To opt out of personalized advertising:

• Visit the Network Advertising Initiative opt-out page
• Use the Digital Advertising Alliance opt-out tool
• Adjust Google Ad Settings to control personalized ads
• Configure privacy settings on social media platforms
• Install browser extensions that block advertising trackers

Please note that opting out of personalized advertising does not mean you will see fewer advertisements; instead, the advertisements you see will be less relevant to your interests.

Data Collection for Advertising

Information collected for advertising purposes is subject to the privacy policies of the respective advertising networks. We do not control third-party data collection practices. For information about how we collect and use your personal data, please refer to our Privacy Policy.

Regulatory Compliance

FTC Guidelines Compliance

Guest First complies with the Federal Trade Commission guidelines regarding disclosure of material connections in advertising and endorsements. We clearly disclose any financial relationships that might influence our recommendations or content.

International Advertising Standards

We adhere to applicable advertising regulations in Japan and other jurisdictions where we operate, including:

• Japan's Act Against Unjustifiable Premiums and Misleading Representations
• GDPR requirements for consent and transparency in advertising
• ePrivacy Directive requirements for electronic communications
• Industry-specific advertising regulations for hospitality businesses

Questions and Concerns

If you have questions about our advertising practices, affiliate relationships, or this disclosure, please contact us. We are committed to transparency and will address your concerns promptly.