Privacy Policy

Last Updated: September 30, 2025

Our Commitment to Your Privacy

Guest First is committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit our website or engage with our consulting services.

We comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and Japan's Act on the Protection of Personal Information (APPI). Your trust is essential to us, and we are dedicated to maintaining transparency about our data practices.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide when you interact with our services, including:

  • Contact Information: Name, email address, phone number, business address
  • Professional Information: Company name, job title, industry sector, business requirements
  • Communication Data: Messages, inquiries, feedback, and correspondence with our team
  • Consultation Information: Details about your business needs, project specifications, and consultation preferences

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

  • Device Information: Browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on pages, navigation patterns, referring websites
  • Location Data: General geographic location based on IP address
  • Cookie Data: Information collected through cookies and similar technologies (see our Cookie Policy)

Information from Third Parties

We may receive information about you from professional networks, business partners, or public sources when relevant to our consulting services. This information is used to better understand your business needs and provide tailored consulting solutions.

How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

  • Respond to your inquiries and consultation requests
  • Provide hospitality consulting services as agreed
  • Schedule and coordinate meetings and consultations
  • Deliver project reports, recommendations, and documentation

Business Operations

  • Process and manage client relationships
  • Maintain accurate records of our consulting engagements
  • Analyze and improve our service offerings
  • Conduct internal research and development

Communication and Marketing

  • Send service updates and industry insights (with your consent)
  • Provide information about new consulting services
  • Invite you to industry events and webinars
  • Share relevant hospitality industry news and trends

Legal and Compliance

  • Comply with legal obligations and regulatory requirements
  • Protect our legal rights and prevent fraud
  • Enforce our terms of service and other agreements
  • Respond to legal requests from authorities

Legal Basis for Processing

Under GDPR and applicable data protection laws, we process your personal information based on:

  • Consent: When you provide explicit consent for specific processing activities
  • Contractual Necessity: To fulfill our consulting service agreements with you
  • Legitimate Interests: To operate our business, improve our services, and maintain client relationships
  • Legal Obligations: To comply with applicable laws and regulations

How We Share Your Information

We do not sell your personal information. We may share your data with the following parties under strict confidentiality agreements:

Service Providers

Third-party vendors who assist with website hosting, data analytics, email services, and business operations. These providers are contractually bound to protect your information.

Professional Partners

Trusted industry partners and subcontractors who help deliver consulting services, always under strict confidentiality agreements.

Legal Authorities

Government agencies, regulators, or legal authorities when required by law or to protect our legal rights.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to this Privacy Policy.

Data Security and Protection

We implement comprehensive security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

  • Encryption: We use industry-standard SSL/TLS encryption for data transmission
  • Access Controls: Strict access limitations ensure only authorized personnel can view your data
  • Secure Storage: Data is stored on secure servers with regular security audits
  • Regular Monitoring: Continuous monitoring for security threats and vulnerabilities
  • Staff Training: Our team receives regular training on data protection and security practices
  • Incident Response: Established procedures for responding to potential data breaches

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but maintain commercially reasonable safeguards.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Active Clients: Information is retained throughout our consulting engagement and for up to seven years afterward for business and legal purposes
  • Inquiries: Contact information from inquiries is retained for three years unless you request earlier deletion
  • Marketing Data: Information for marketing purposes is retained until you opt out or request deletion
  • Legal Requirements: Some data may be retained longer to comply with legal, accounting, or regulatory obligations

Your Rights and Opt-Out Instructions

You have significant rights regarding your personal information. You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

  • Avoid filling out contact forms, account registrations, or any data-submitting features
  • Disable cookies through your browser settings (see our Cookie Policy for more details)
  • Contact us directly to request the deletion of any previously shared personal data

Your Data Protection Rights

  • Right to Access: Request copies of your personal data
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data under certain circumstances
  • Right to Restrict Processing: Request limitation of how we process your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

We respect your privacy choices. If you would like us to delete your data or exercise any of your rights, please reach out to us at the contact details provided on our Contact page. We will process your request promptly and within the timeframes required by law.

International Data Transfers

Our business operates primarily in Japan, but we may transfer your personal information to service providers in other countries. When we transfer data internationally, we ensure appropriate safeguards are in place through:

  • Standard contractual clauses approved by relevant authorities
  • Adequacy decisions recognizing equivalent data protection standards
  • Binding corporate rules for intra-group transfers
  • Other legally recognized transfer mechanisms

Children's Privacy

Our services are designed for businesses and professionals. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete that information promptly.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Guest First

Japan, 〒104-0061 Tokyo, Chuo City, Ginza, 6 Chome−10−1 GINZA SIX 11F

+81 3-8573-6248

info@domain.com

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. Material changes will be communicated through our website or directly via email when appropriate. We encourage you to review this Privacy Policy regularly. The "Last Updated" date at the top indicates when this policy was last revised.